Hello guys!
Have you thought of starting a small business in India, which is low cost and high profit? If yes, I would recommend SEO (Search Engine Optimization). You really do not need any high-end programming knowledge. You do not even need any big office with lot of machines. You can start this business from your home. But to start this business you must possess strong knowledge in SEO (on page and off page) and content development.
Let’s start!
Who can start this business: If you have knowledge and experience in SEO and content development, you can start this business. Educated housewife (homemaker), MBAs, MCAs and others who are having passion can start this business. What if you do not have experience but still want to start this business. Yes you can. Join SEO training program from good institute and do couple of projects. You are all set to start.
What is SEO: If you already know what SEO is, it’s well and good. If you are new to SEO, pls read this. Let say, you are looking for a product. In order to search a product, you go to search engine and then type the product name and then hit enter button. And you can see list of companies that offer the product you are looking for. Can you ask yourself why these companies are on the list, why not other companies. Because, they have done SEO for their website. In other words SEO help your site getting high rank on search engine and give you meaningful visitors.
Understanding SEO business concept: The bottom line of this business is to help business owners to rank their website in top twenty on search engines like Google, and Bing. Survey says that business owners lose 70 percent of their business, if they do not do SEO. Being an SEO provider, you must make them understand the importance of SEO.
Scope of this business: Huge and exponential. This business has no end.
How to start this business: Build a meaningful website with good content. Write plain English, so that visitors can understand. Add how it works, case study, and testimonial. Offer other services like content writing, blog, article writing, video etc. Some people want entire service like website designing to SEO. I would recommend you should include every emolument of online business. Other things include like:
· Company registration
· Marketing
· Hiring employee (full time / part time)
· Funding
· ….. make a complete list ( to do list)
Target audience: As you are starting newly, you could target only local companies. Most of your clients come through local business. Your target audience could be:
· Hotels and restaurants
· Travel agents
· Doctors
· School and colleges
· Hospitals
· Real estate
· Lawyer
· Trainers
· Driving schools
· And you can get category from yellow pages
How to get clients:
· Word of mouth (speak to your friends)
· Invite for free seminar
· Be a member of local business association
· Publish article on local newspaper
· Show presentation
· Offer free ebook (how to grow your business online)
· Write blog
· And likewise you can think other ways
What you need: As I told you, it’s not that expensive business, you can start with two computers with internet connection. Added to this you can hire SEO professional (full time or part time). If you do not want, you can do on your own. Don’t forget to hire an experienced content writer. Yes only experienced writer. Give your writer proper briefing about clients’ requirement.
How much should you charge: I would say, you should charge less than the market rate. On an average SEO providers charge 10k to 12k per month for five keywords. Normally SEO takes five to six months. That means for one SEO project the market rate is 50,000 to 60,000 for six months. But I doubt local business owner could afford this much. You take a call on this.
So that is it about this business opportunity. If you are planning to start this business and need help pls let us know.
Hope this blog would give some insight about SEO business for Indian entrepreneur.
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